PORTFOLIO
Irina Claudia M.
Social Media Specialist | Romanian Influencer |
Content Creation | Influencer Marketing | Social Media Management | Copywriting | Paid ads
about me.
Hello! I’m Irina!
Social Media
Education
MA Marketing and Consumption & Gender Studies,
Aalborg University, Denmark.
BA Journalism and Communication,
Ovidius University, Romania
about me.
Work Experience
Social Media Specialist
Freelance (March 2023 - present)
Social Media Content Producer
Lunar (August 2023 - May 2024)
Creator Success Manager
Megaverse (November 2022 - March 2023)
TikTok Marketing Manager and Influencer
Marketing Manager
MyMonii (March 2022 - November 2022)
Marketing and PR intern
kleen hub (January 2022 - March 2022)
Digital Skills
Adobe Photoshop, Adobe Lightroom, Canva, Figma
Final Cut Pro, Adobe Premiere, Capcut
SproutSocial, Later, Unum, Mailchimp
Microsoft Office programs
Wix, Wordpress
work.
Best performing organic Content
Brand: Lunar
Niche: fintech
Platform: Instagram
Click to play
Produced some
of the best performing pieces of organic content on Lunar’s Instagram. 🏆
Joined trends by adding a drop of ✨moon dust ✨.
Views: 14,200
Reach: 10,826
Impressions: 3,248
Reach: 2,800
Views: 9,485
Reach: 9,176
work.
Best performing organic Content
Brand: Lunar
Niche: fintech
Platform: LinkedIn
Impressions: 3,328
Engagement: 7,93%
Impressions: 8,327
Views: 4,666
Engagement: 8,44%
work.
More organic Content
Brand: Meotine
Niche: fashion
Platform: TikTok
Always using trending sounds (if possible of course).
Brand: French Touch
Niche: services
Platform: TikTok
Views: 72,500
Views: 47,300
Views: 5,931
work.
Best performing ADS
Brand: Lunar
Niche: fintech
Platform: TikTok
Repurposed organic content turned into ads.
Impressions: 1,178,395
Clicks: 8,477
CTR: 0,72%
Impressions: 710,635
Clicks: 1,955
CTR: 0,28%
Impressions: 1,006,238
Clicks: 1,813
CTR: 0,18%
work.
More visuals for ADS
Brand: Meotine
Niche: fashion
Platform: TikTok
Brand: Meotine
Niche: fashion
Platform: Facebook
work.
work.
Brand: Lunar
Niche: fintech
Platform: Instagram
Reach: 55,946
Views: 81,588
Likes: 2,890
Filming + video editing
Reach: 3,776
Views: 7,119
Likes: 97
Projects: Lunar x Kevin Magnussen
Projects: Lunar x Kevin Magnussen
work.
Projects: Lunar #GoalGetter
Projects: Lunar #GoalGetter
Graphic design + photo editing + copyright
Brand: Lunar
Niche: fintech
Platform: Instagram
Reach: 2,408
Impressions: 2,885
PR coverage
Reach: 5,615
Impressions: 5,986
work.
work.
Brand: Lunar
Niche: fintech
Platform: Instagram
Collab post w/TechBBQ 🤝
Reach: 13,378
Views: 14,302
Likes: 248
Best performing organic post on TechBBQ’s Instagram ATOP! 🥇
Filming + video editing
Reach: 3,975
Views: 4,630
Likes: 67
Projects: Lunar x Tech BBQ
Projects: Lunar x Tech BBQ
work.
organic
from 0 to 2000 followers in 60 days
Brand: MyMonii
Niche: fintech
Platform: TikTok
2,234 followers
+300,000 video views
31,800 likes
+300 comments
Viral TikToks
Views: 130,200
Likes: 3,307
Views: 143,600
Likes: 4,208
Views: 55,600
Likes: 5,665
work.
Influencer campaigns
Brand: MyMonii
Niche: fintech
Platform: TikTok
Brand: MyMonii
Niche: fintech
Platform: Instagram
Best performing videos on the influencer’s account were turned into ads
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